Clean cut, classy, oozing-with-cool clothing springs to mind at the mention of Incu.

But until now the best collection of styles under one roof have only been available to the men of Melbourne with deliciously good taste.

Ladies, the time has come. You don’t have to haunt the men’s store asking for the smallest size anymore. Incu Women’s has landed.

The shop is a fresh, open space housing a family of killer labels-Acne, A.P.C., Karen Walker, Rittenhouse, Something Else, Elke, Antipodium, Marc by Marc Jacobs, Peter Jensen and more.

Incu is short for the company’s philosophy of incubating young talent, unique collaborations and projects. The opening of a women’s store proves Melbourne’s positive reception to this mantra of creatives backing fellow creatives.

Ignore the Zara hype, those clothes will buy you zero cred.

Get to Incu Women’s and spend your pennies on something standout and sublime.

Incu Women’s Store
12 Albert Coates La, QV

Details: Incu